Intentional Marketing Masterclass

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Course content

Introduction
Brand Positioning & Storytelling
- Introduction
- Your Storytelling Defines You
- Methodology
- Decode Your Strategic Ecosystem
- Find Your Why
- Identify Your Tone of Voice
- Align on Your Values
- Create Your Mission Statement
- Wrap-Up
Brand Identity
- Introduction
- Why Brand Identity Matters
- Show Your True Colors
- Fonts With a Voice
- Your Logo, Your Signature
- Your Visual Toolbox
- Turn Tools Into a System
- Wrap-Up
Marketing Strategy
- Introduction
- Marketing Debunk
- Speak to the Right People
- Map Your Content Journey
- Focus Your Efforts: Capacity Over FOMO
- Fund Your Strategy
- Build Your Action Plan
- Measure What Matters
- Wrap-Up
Social Media
- Introduction
- The Role of Social Media
- Choose the Right Platform
- Content That Sells
- Content Creation Essentials
- Tracking & Optimising
SEO & GEO
- Wrap-Up
- Introduction
- What SEO & GEO Really Are
- 360 SEO & GEO Lexicon
- Where to Start
- Wrap-Up
Content & Design
- Introduction
- Design That Works
- The 5 Design Rules You Need
- How Words & Visuals Work Together
- Design for Social Media
- Presentation Design
- Image & Video Generation With AI
- Build Your Design Shortcuts
- Wrap-Up

International Marketing Masterclass

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