For companies ready to get more strategic value from the people, time, and resources behind their marketing. Up to three participants work through the Masterclass, building their marketing capabilities and learning to use AI with intention. At key milestones, a Senior Marketing Advisor challenges their thinking, reviews their work, and helps align decisions across the business. Get the strategy right. Get everyone aligned. Make every marketing effort count.
Up to three people take part: typically the CEO or managing director, the person in charge of marketing, and a third participant of your choice. You and your team build the strategy; the advisor challenges it and helps you strengthen your decisions.
What do I get?
- Everything in Essential, for up to 3 participants
- A 6-hour structured Strategic Advisory Program, scheduled after key modules to review and challenge your team's work.
How the Business program works
You and your team complete each stage of the Masterclass. A Senior Marketing Advisor then reviews and challenges the work before you move to the next stage. Before each session, you share your work and your challenges so the Advisory can review them and prepare.
| Stage | Duration | Purpose |
|---|
| Strategic kickoff | 30 min | Share the process with the team and align on business context, objectives, and expectations before starting. |
| After Brand Positioning, Storytelling & Visual Identity | 90 min | Review and challenge the work completed and get alignment on the brand foundations. |
| After Marketing Strategy | 60 min | Review and challenge the marketing strategy. |
| After Social Media Strategy & Implementation | 60 min | Review and challenge the social media strategy, the set-up or rework of your social media pages and the editorial calendar. |
| After Content Strategy | 90 min | Review and challenge the content strategy and approach to execution. |
| Progress review, two months later | 30 min | Review progress, address roadblocks, and challenge the next priorities. |
| Total | 6 hr | |
